Backstage footage of the Agnona Fall Winter 2020 Fashion show taken my Martina Scorcucchi
AGNONA LAUNCHES MEN'S WEAR
'AGNONA MAKES MEN'S WEAR COME BACK' FEATURED EXCLUSIVELY ON WWD
MILAN — “Addressing the forgotten guy in fashion,” is the ultimate goal of Agnona creative director Simon Holloway, who is relaunching the brand’s men’s division. The label under the Ermenegildo Zegna Group is making a comeback to the men’s arena after a 20-year hiatus with the fall 2020 collection, which will make its debut on the catwalk of the Agnona women’s show in February in Milan.
“Agnona made men’s clothes for many years and then they stopped in 2000 apparently. However, it was really the Eighties and the Nineties were the heyday of the Agnona men’s wear,” said Holloway, who joined the brand in 2015, succeeding former creative director Stefano Pilati. “But looking back, what was interesting was that, much like in women’s wear, it was a collection based on jersey tailoring, knitwear, outerwear, not a tailored suiting collection. We are lucky to start from a place that feels very contemporary.”
According to Holloway, the company realized that there is space in the men’s market for a brand offering luxury collections injected with an effortless, laid- back and sort of timeless spirit.“There is plenty of stuff which is very traditional and there is plenty of wonderful things made by forward- thinking designers,” he said. “What’s missing is something that feels very masculine, luxurious and has a kind of casual sensibility without being streetwear. Something that you can feel that you are dressed properly. And whether you are wearing a pair of sneakers, or a pair of loafers, or a pair of more rugged boots, the clothes feel appropriate.”
AGNONA FEATURED IN VOGUE MAGAZINE
Fall Winter '19 Wool Alpaca Buffalo Plaid Shirt Jacket featured in Vogue Magazine, starring top model Raquel Zimmermann, styled by Camilla Nickerson, Hair by Jimmy Paul and Makeup by Dick Page.
AGNONA FEATURED IN WALL PAPER MAGAZINE
Fall Winter '19 Featherweight Cashmere Long Cardigan, top and pants featured in Wall Paper Magazine starring Maria Vitori, shot by Paul Phung and styled by Camille Kolb.
Check out the Fall Winter 2019 Collection and Shop the look now!
The Italian Issue Exhibition
Five different women together for a special project with L’Officiel.
Agnona has chosen Five Italian Icons Laura Baldassari, Alberica Brivio Sforza, Greta Ferro, Valeria Golino, and Isabella poti that stand out in the Milanese panorama for their strong passion and commitment to their fields.
Agnona is proud to dress them and have them represent the brand with their chic and luxurious allure. ‘Agnona is a tail of inclusion and this project is built on a verity of women’, explains Alessandra Carra.‘The issue of female inclusion is perfect, the women represented are talents of different ages, social and cultural backgrounds. They all share a strong passion, great talent, and creative intelligence’. The result is a temporary exhibition under the banner of Italianesse ‘these women represent diagonal narration and they are themselves icons of a Italian positivity’, continues Carra. ‘They are women that interact with clothes. The idea was to give character and identity to the clothes, in a dialogue with those values that build the story of these extraordinary women.